Fit & sizing
How to Buy Clothes Online That Fit (and Return Less)
How to buy clothes online that fit: use your measurements, read size charts and garment measurements, check fabric and fit notes, and reduce returns.
Issue 01Autumn 2026
The AtelierNo. 02
Convert EU, UK and US shoe sizes, or start from your foot length.
Shoe sizes are approximate and vary by brand, last and style. Compare the foot length in centimeters with the brand's chart whenever one is given.
| EU | UK | US men | US women | Foot length (cm) |
|---|---|---|---|---|
| 35 | 2.5 | 3.5 | 5 | 21.8 |
| 36 | 3.5 | 4.5 | 6 | 22.5 |
| 37 | 4 | 5 | 6.5 | 23.2 |
| 38 | 5 | 6 | 7.5 | 23.8 |
| 39 | 6 | 7 | 8.5 | 24.5 |
| 40 | 6.5 | 7.5 | 9 | 25.2 |
| 41 | 7.5 | 8.5 | 10 | 25.8 |
| 42 | 8 | 9 | 10.5 | 26.5 |
| 43 | 9 | 10 | 11.5 | 27.2 |
| 44 | 9.5 | 10.5 | 12 | 27.8 |
| 45 | 10.5 | 11.5 | 13 | 28.5 |
| 46 | 11 | 12 | 13.5 | 29.2 |
| 47 | 12 | 13 | 14.5 | 29.8 |
| 48 | 12.5 | 13.5 | 15 | 30.5 |
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A US women's 8 usually falls between EU 38 and 39 (about EU 38.5), which is roughly a UK 5.5. Brands vary, so check the foot length in centimeters on the brand's chart.
For the same foot, the US women's number is typically about 1.5 sizes higher than the US men's number. A US men's 8 is roughly a US women's 9.5.
Stand on a sheet of paper in the evening, mark the heel and the tip of your longest toe, and measure the distance. Measure both feet and use the longer one.
Each brand builds shoes on its own last, the foot-shaped form a shoe is made around, and sizing standards are not identical worldwide. That is why the foot length is the most reliable reference.